About Us

A Counseling, Coaching, & Conflict Resolution Practice

The Staff at Dawning Phoenix, LLC is committed to providing quality care to clients with problems of living, as well as, a wide variety of disorders such as anxiety, depression, conflict, aggression or anger, and a wide variety of conflict situations, including divorce or adolescent academic issues. We specialize in relationships, including families, couples, marriage counseling, premarital counseling, and nontraditional partnerships (cohabitating couples, co-parenting, and same-sex partnerships). Our services are driven by client need, not managed care or court programs; therefore we do not process insurance nor report to 3rd parties regarding clients services or treatment, unless clinically indicated. Confidentiality is an important part of counseling and conflict, we include it in our coaching services as well.

Individual, partners/couples, and group therapy is available at Dawning Phoenix.

We utilize lower fees through a reduced cost model by not accepting insurance, checks, or credit cards.

Associate counselors and sliding scale fees are offered at lower-than-average rates.

Coaching is available in person and online, with an additional small convenience fee for online coaching services. We strive to offer lower rates and reduce expenses,, with savings passed to clients in the form of lower rates. Fees mirror approximate or average co-pays, thus meaning clients can afford counseling without needing insurance or without using their existing insurance; therefore no insurance is accepted at Dawning Phoenix.

Further information can be found throughout our website, Google, Facebook and other directory listings.

DAWNING PHOENIX RATES (subject to change)

  • Individuals: $70 per standard (50 minute) session
  • Couples & Families: $80 for standard adolescent session
  • $100 for standard (50 minute) couple session
  • $140 for initial couple session(s)/ per extended 80-minute session
  • $150 for family session(s) up to 80 minutes
  • Therapeutic Groups: $25-$50 per person, per group session
  • Phone/Documentation: Billed in 10 minute increments (1st 10 min/free)

Post-graduate Counselor Rates

  • Individuals: $40 per standard (50 minute) session
  • Couples & Families: $50 for standard adolescent session
  • $60 for standard (50 minute) couple session
  • $70 for initial couple session(s)/ per extended 75-minute session
  • $80 for family session(s) up to 75 minutes
  • Therapeutic Groups: $25-$50 per person, per group session
  • Phone/Documentation: Billed in 10-minute increments (1st 10 min/free)

Counseling Intern Rates (when available)

  • Individuals: $25 per standard (50 minute) session
  • Couples & Families: $30 for standard adolescent session
  • $30 for standard (50 minute) couple session
  • $40 for initial couple session(s)/per extended 70-minute session
  • $40 for family session(s) up to 70 minutes
  • Therapeutic Groups: $25-$50 per person, per group session
  • Phone/Documentation: Billed in 10 minute increments (1st 10 min/free)

Cash payment is due prior to the counseling session and insurance is not accepted.
No checks or credit cards, please.
A notice of 48 business-hours, or 2 business days, is required for cancelled or missed appointments; otherwise, missed sessions are billed at the regular rate. Please respect the needs of others, as well as your own, by honoring the cancellation policy, as the lower ratecharged by Dawning Phoenix could mean someone is waiting and may be in crisis.

We reserve the right to bill $25 for each successive cancelled appointment, beyond 2 cancellations,even if done with advance notice.


Repeated cancellations or no shows may result in discontinuation of therapy.



Dawn M. Echols, M.S., LPC

Dawn M. Echols is a licensed professional counselor in the state of Georgia, with an additional clinical qualification obtained by voluntary examination (NCMHCE) in 2014. She graduated with a Master’s of Science in Clinical Counseling & Psychology from Brenau University in Gainesville, GA. Dawn holds an Associate’s degree in marketing and a Bachelor’s degree in music. Her professional background spans success in multiple industries, including sales, finance, and music. This experience honed her people skills and led her in the direction of psychology. Her counseling work includes private practice specialties, Employee Assistance Program work, addiction, and court-ordered treatment for offenders in domestic violence. As owner and executive director of Dawning Phoenix, LLC, she enjoys counseling individuals, couples, and groups for a variety of disorders. Her therapeutic approach includes exploring goal directed behavior and social interest while developing insight through mindfulness. Dawn is a trained mediator, specializing in divorce mediation and other forms of conflict resolution. She has worked as a certified FVIP (Family Violence Intervention Provider) facilitator and as an instructor in Prime for Life, the state-approved program for DUI schools. Dawn enjoys teaching psychology as a part-time professor. She speaks, trains, and writes on a variety of topics related to mental health, including intimate partner abuse and divorce.

Specialties: Dawn has conducted original research in domestic violence and writes, speaks, and trains on a variety of topics in mental health, including abusive dynamics in relationships. She has served in advocacy work for victims of domestic violence through volunteer work and public speaking. Her practice specialties include treatment of couples in marriage or partner counseling, generalized anxiety disorder, stress management, building healthy relationships, and navigating life transitions. She has been a Certified Family Violence Intervention Provider (facilitator) in the state of Georgia (2009-2011), a registered mediator with the Georgia Office of Dispute Resolution (2012-2015), and a certified DUI Instructor in the state of Georgia (2010-2012).

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Rebecca Gay Baldwin, M.A., LPC, CPCS, BC-TMH

Gay is a Licensed Professional Counselor (LPC) in Georgia, and has served in the field over fifteen years. She holds a Master’s Degree in Professional Counseling from Argosy University (2004). Gay is a Board Certified-TeleMental Health (BC-TMH) provider, allowing her to offer online counseling to clients residing in Georgia. She joins Dawning Phoenix as a veteran with multiple qualifications, offering online counseling to individuals over the age of 25 on two (2) evenings per week for 30- and 50-minute sessions (1/2 hr=$50, 1 hour (or 50 minutes) =$80). Early in her career, Gay served low-income individuals and families in the Appalachian areas of the beautiful North Georgia Mountains, by providing Homestead Therapy, Case Management, and Substance Abuse Education/Assessment. She served three years of service as the Assistant Director at Jesses House, working with girls ages 7 – 18. As a Certified Professional Counselor Supervisor (CPCS), her clinical experience allowed Gay to earn necessary requirements for providing supervision with emerging professionals in the field of professional counseling. Gay has also held or holds certifications with the Department of Behavioral Health and Disease Disabilities (DBHDD), including providing services as a Clinical Evaluator and Treatment Provider for nine years, as well as working as a certified instructor with Prime For Life since 2010. Prime for Life is a research-based curriculum, providing education to individuals legally charged with driving under the influence or possession of an illegal substance in the state of Georgia. Gay enjoys her role as the University Counselor at Brenau University, where she works with young adult college students.

Gay says: “Counseling can be an effective way to alleviate distress, to discover better ways to solve problems, to learn new ways of relating to others or to change long-term behavior problems.  However, counseling may also involve the risk of remembering unpleasant events and may arouse other emotions which may affect how you relate to others. I recognize that personal change is often a difficult process. I strive to provide a supportive, respectful and collaborative therapeutic environment where you can fully explore your concerns, challenges, and values.  The counseling relationship allows you to seek perspective through a mutual relationship that is accepting, empathetic, and authentic. My therapeutic orientation involves Cognitive-Behavioral Therapy, specifically Rational Emotive Behavior Therapy (REBT), which is committed to promoting emotional well-being through short-term therapy with long-term results. I also utilize a variety of techniques in counseling including Reality Therapy, which focuses on problem-solving, rebuilding connections, and goal-setting.”

Ms. Baldwin is an active member of LPCA (Licensed Professional Counselors Association), ACA (American Counselor Association) and GCA (Georgia School Counselor Association). Gay enjoys singing, art, and taking long walks with her miniature dachshund, Lily.

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Michelle McGowan, Intern

Michelle McGowan


Michelle McGowan is a graduate intern, counseling adolescents and young adults aged 12-25, as well as individuals and premarital couples, under supervision at Dawning Phoenix. She is pursuing her Masters of Science degree in Clinical Counseling and Psychology at Brenau University, with an expected graduation date of May 2020. Michelle earned her undergraduate degree in conflict resolution and legal studies from Brenau University. She has a background in assisting group therapy with parents and children to help lower the risk of abuse and neglect and help build family strengths and a supportive environment for children and youth. Michelle is a professional member of the American Counseling Association and she holds several certifications. Michelle’s emerging specialties at Dawning Phoenix are family therapy, where she works from a systems perspective, adolescent motivation and success, and premarital counseling for couples.  She plans to add child play therapy to her applied skills. Her passions are cooking, learning, working with children, and volunteering.




Brooke Williams-Turk is a post-master’s counselor under supervision at Dawning Phoenix, LLC . Ms. Williams-Turk offers counseling at lower-than-average fees to provide accessible services to clients in need.  Brooke holds a Master’s of Science degree in Clinical Counseling Psychology from Brenau University and earned her undergraduate degree in psychology from University of North Georgia. She is in the post-graduate licensure qualification period for becoming an independently licensed professional counselor, with her licensed associate professional status in process and pending approval. Brooke’s theoretical orientation is from a systems perspective, with additional skills and strengths in cognitive behavioral therapy. Brooke sees adolescents 13 and up, as well as individual adults, couples and families. Brooke specializes in cognitive processing, memory, and behavioral change for adults and teens seeking sustained life improvement. Ms. Williams-Turk has a background in assisting group therapy with parents and children experiencing difficulties with behavioral, emotional, and attention problems. She has worked in substance abuse, domestic violence, and anger management programming for individuals court-ordered to counseling. Brooke’s emerging specialties at Dawning Phoenix are adolescent motivation and success, couples counseling, and works with individual adults or teens seeking personal growth, life improvement, or clinical counseling assistance with a range of mental health disorders.

Brooke is particularly helpful in applying strategies of cognitive-behavioral therapy for clients desiring consistently maintained improvement in the structure of their lives. She excels in assisting clients with their participation in the activities needed during therapy to reach their personal goals. Brooke’s specialties in couples’ theory include premarital therapy, co-parenting for partners who share children but may or may not co-habitate, and couples who have been married 10 years or less and/or under age 40. She conducts family therapy from a systems perspective, to help families support all members in a meaningful manner. Brooke is a strong child advocate and can be a voice for children’s needs in the couples and family therapeutic models. Brooke hopes to add play therapy to her training and applied skills. Her passions are family, horseback riding, volunteering in hippotherapy, horsemanship, and music. Brooke’s approach in therapy is to help clients design needed structure in their lives, assist them in learning skills for maintaining positive change, and facilitate a path to self-discovery and personal growth.  No insurance is accepted at Dawning Phoenix, but associate rates mirror typical co-pays.  See “associate rates” under our rates tab for more information on counseling rates with Ms. Williams-Turk.

Ask about lower rates!

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