Our Staff

Working with clients on life satisfaction, personal growth, and enhanced relationships create a higher quality of living and bring deep meaning to life experiences. Counseling or coaching can help. Working with clients on their most challenging issues requires a deep understanding of the individual, couple, family, or group seeking help, and counseling is valuable in these situations, especially more complex psychological, emotional, or relational difficulties. At Dawning Phoenix, you have a choice among a variety of services depending on client need. Counselors at Dawning Phoenix apply expertise to each client, whether the client is an individual, a couple, a family, or a support group united in a common goal. We maintain and improve our knowledge base in order to offer unique perspectives and insights to our clients. Our approaches are designed to assist others in the process of improving themselves and their lives. Don’t underestimate the importance of professional counseling or qualified coaching during a period of growth or crisis. Add a major stressor to day-to-day challenges, and someone may buckle under the strain of overwhelming demands. Many of us may occasionally lack the skills we need to cope with complexities of life, especially during times of transition or difficulty. Contact us; we can help.

Dawn M. Echols, M.S., LPC– Owner & Executive Director

About the Director

Dawn M. Echols is a licensed professional counselor and certified professional counselor supervisor, with an additional clinical qualification obtained by voluntary examination (NCMHCE) in 2014. She earned her Master’s of Science in Clinical Counseling & Psychology from Brenau University. Dawn offers counseling and life coaching, as well as brief solution-oriented therapy for conflict resolution using mediation techniques. Ms. Echols works extensively with couples as well as individual adults. She specializes in anxiety, conflict, relationship issues, divorce/divorce recovery, personal growth, spirituality, depression, aggression, and domestic violence/intimate partner abuse.

Dawn says: “It is so fulfilling to see clients grow & change in ways that improve their lives, relieve their suffering, and bring positive forces to work for them. I am dedicated to providing services that allow each individual to meet their life goals.” Read Full Bio

Contact Dawn


Brooke Atkinson

Brooke Atkinson is a Licensed Professional Counselor offering clinical counseling at Dawning Phoenix, both in-person at the Gainesville office, and through telemental health (virtual/online). Brooke sees clients of all ages in multiple formats: individual counseling (children/adolescents & adults), family therapy, and couples for marriage or premarital therapy, with a background in group therapy as well. She specializes in trauma and abuse, anxiety, depression, domestic violence, mental illness, family and/or relationship issues, divorce, and personal growth. Her therapeutic approach to counseling is founded in attachment theory which encompasses a biopsychosocial model of assessment, conceptualization, and treatment. Brooke is also willing to go to court, if necessary for the best interest of clients.

Ms. Atkinson’s professional background includes over 20 years of experience in trauma-related fields including law enforcement, expert witness, guardian ad litem, and counseling. Brooke has worked with counseling agencies serving children, adolescents, and adults, and held multiple positions in management of counseling & other staff. She has used a variety of theoretical models and techniques including play therapy techniques, CBT, DBT, and more. She works with clients ranging from the ‘worried well’ to those with serious and persistent mental illness. Brooke has taught continuing education for counselors and provided training to other groups for professional development.